Privacy Policy
Last Updated: January 2026
7livesfilm.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details if you voluntarily provide them.
- Technical Information: We automatically collect your IP address, device type, browser type, and operating system.
- Cookies: We use cookies and similar tracking technologies to track activity on our Site and store certain preferences.
- Usage Data: We collect information about how you navigate and interact with our Site, including pages visited, time spent, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our Site
- To track affiliate commissions and referrals to our partners, including William Hill and other affiliated operators
- To improve Site functionality, content, and user experience
- To send marketing communications and promotional offers (where you have consented)
- To comply with legal obligations and enforce our Terms of Service
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytical Cookies: Help us understand how visitors use our Site.
- Marketing Cookies: Used to track conversions and affiliate referrals.
- Third-Party Cookies: Placed by our partners and affiliate networks.
You can control and opt-out of cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect Site functionality. You may also opt-out of certain tracking by visiting the Network Advertising Initiative or Digital Advertising Alliance websites.
Third-Party Links
Our Site contains links to third-party websites, including William Hill and other casino and betting operators. We are an affiliate of these operators and may earn commissions from referrals. However, we do not control the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information. We are not responsible for the privacy practices or content of external websites.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure (the "right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
- Rights related to automated decision-making
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our affiliate partners' requirements, typically up to 90 days or as required for commission settlement. You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, or wish to exercise your data rights, please contact us at:
Email: [email protected]
Website: 7livesfilm.com
We will respond to your inquiry within 30 days of receipt.